Account-based marketing (ABM) is an innovative strategy which allows B2B marketers to target specific prospects with customized messages. It can be a very effective tactic if implemented well. Salesforce Marketing Cloud Account Engagement, formerly Pardot, provides an effective tool to make this happen. Both sales and marketing teams can utilize the robust capabilities of Salesforce…
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(or will you be refused coverage?) Many companies are understandably concerned about the rapidly growing number of cyber-attacks happening all around us. In 2020 alone, the FBI reports nearly 20,000 business email compromises leading to losses of $1.8 Billion. These attacks are primarily through weak or stolen passwords or from people clicking on a malicious link in…
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Many small businesses look at bringing on IT consultants to support a project, a workload, or an overall strategy. To determine if bringing on an IT consultant makes sense for your business, you need to take an in-depth look at your current IT environment and business processes in addition to future technology initiatives and budgets.…
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Account-based marketing (ABM) is an innovative strategy which allows B2B marketers to target specific prospects with customized messages. It can be a very effective tactic if implemented well. Salesforce Marketing Cloud Account Engagement, formerly Pardot, provides an effective tool to make this happen. Both sales and marketing teams can utilize the robust capabilities of Salesforce…
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Salesforce is a powerful tool on its own. But, by taking advantage of additional Salesforce products and custom integrations, you truly put your Salesforce implementation to work. Check out our top 5 ways to maximize your Salesforce investment: Bring your Marketing Department onto Salesforce with Pardot Align your sales and marketing teams by implementing Pardot,…
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As you know, Plex Smart Manufacturing’s robust accounting functions are great for capturing your real-time costs on the production floor and producing real-time financial reports based upon these transactions. Plex also has several advanced accounting functions which you may not be utilizing and may want to consider. Three of those advanced accounting functions which can…
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The internet has introduced new ways of doing business for many industries and manufacturing is no exception. Gone are the days of bulky servers and cumbersome ERP packages. It is now possible to manage your entire operation via a web browser, smart phone, or tablet. Cloud-based ERP solutions are one of the fastest growing segments…
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