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Salesforce Summer ’22 Release Highlights

The latest Salesforce release is full of new and updated features that benefit Analytics, Admins and more. Our team of consultants combed the review notes and pulled the highlights. Check out our top features from the Summer ’22 Release:   Custom Address Field (Beta)  In the new release, admins now have the ability to create custom…



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3 Keys for Effective Account-Based Marketing with Marketing Cloud Account Engagement

Account-based marketing (ABM) is an innovative strategy which allows B2B marketers to target specific prospects with customized messages. It can be a very effective tactic if implemented well. Salesforce Marketing Cloud Account Engagement, formerly Pardot, provides an effective tool to make this happen. Both sales and marketing teams can utilize the robust capabilities of Salesforce…



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Top 5 Ways to Maximize Your Salesforce Investment

Salesforce is a powerful tool on its own. But, by taking advantage of additional Salesforce products and custom integrations, you truly put your Salesforce implementation to work. Check out our top 5 ways to maximize your Salesforce investment: Bring your Marketing Department onto Salesforce with Pardot Align your sales and marketing teams by implementing Pardot,…



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When Was Your Last Salesforce Health Check?

Maintaining the health of your Salesforce org is key to ensuring the consistency of your business processes and ability to conform with standards. When your org instance is in optimal health, your business operations can run at peak performance, ensuring that your sales pipeline and your marketing processes, with their automated features and implemented design,…



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Do you Need a Salesforce Product Owner?

With over 150,000 customers and just shy of 4 million users, Salesforce is the number one CRM on the market. It is flexible, dynamic, and reliable. How can you get the most out of your Salesforce investment? Make sure you have a Salesforce product owner. What is a Salesforce Product Owner? The most important job…



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Salesforce Multi-Factor Authentication: What You Need to Know

You’ve been seeing the alerts for months now. “Admin Notice: It’s Time for MFA” pops up every time you log into your org, and you close it every time. You’ve procrastinated for any number of reasons: you don’t have time to look into it right now, you’ve already implemented something that should take care of it, it’s going…



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Dreamforce 2021: Content to Watch

Dreamforce is next week – September 21-23.   And you don’t even have to worry about a flight to SFO, the overpriced hotel room that you booked a year ago, or racing from Union Square to Moscone Center for your next session.   This year you can stream all the great content from the comfort of your own home (or office).  FOR…



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Salesforce Summer ’21 Release Highlights

Welcome back to another installment of Salesforce Release: A Love Story. Ok, I made that up – but here at Revolution Group we really do love it when Salesforce gives us cool new functionality to help us serve our customers better — and geek out on fun new automation tricks. I’m tempted to spend the…



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4 Essential Sales Tools That Connect With Salesforce

Most sales professionals in 2021 rely on some type of technologies or tools to do their jobs efficiently and intelligently. A powerful CRM (customer relationship manager) software such as Salesforce is a great foundation. There are several powerful sales tools that offer integration or plug-ins to CRMs like Salesforce. Here are some essential sales tools…



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2021 CRM Trends and How Salesforce Can Help You Stay on Top of Them

Hot Topics for 2021 Much has changed since this time last year. With restrictions beginning to lift, many companies are excited about refocusing their sales and marketing efforts throughout 2021. It’s a perfect time to look at top CRM trends and think about how you might incorporate them into your sales and marketing strategies.  To sum up the 2021 top CRM trends in…



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Top 5 Salesforce Spring ’21 Release Highlights

The Spring ’21 release is full of exciting features. Although the release doesn’t have any huge, game-changing features as we’ve seen in the past couple of releases, the new features and enhancements are exactly what we needed as admins and end-users. Utilizing the features in this release will allow admins to use native Salesforce functionality…



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Pardot Winter ’21 Release Highlights

As we head into fall, the Salesforce Winter ’21 Release is fast approaching and I believe this is one of the most exciting Pardot new releases.  An enormously impactful functionality – email template building – has been revamped with a much easier, more user-friendly interface.   Let’s take a look at that and some of the other great new features of the Pardot Winter ’21 release: …



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