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About the Author

Leah Hadgis Leah was raised in Akron, OH and has a dog, Coraline. She came to us with CRM and Consulting experience and a passion for digital marketing. Leah recently moved to Columbus and enjoys hiking and traveling in her free time.

Pardot Winter ’21 Release Highlights

As we head into fall, the Salesforce Winter ’21 Release is fast approaching and I believe this is one of the most exciting Pardot new releases.  An enormously impactful functionality – email template building – has been revamped with a much easier, more user-friendly interface.   Let’s take a look at that and some of the other great new features of the Pardot Winter ’21 release: …



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New Year’s Resolutions for Organizational Processes and Solutions

“My greatest hope regarding the future rests on the mistakes I’ve made in the past, for those are the most effective things I’ve got to build with.” —  Craig D. Lounsbrough The holidays have come and gone and we are already two weeks into the new year.  This time of year gives us the opportunity to…



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9 Fundamental Email Concepts for the B2B Marketer

Information overload is a real thing in today’s connected, digital, social world. Blog posts shout the latest and greatest must-dos and should-haves.  Don’t let the deluge of expert advice intimidate you.  Many B2B marketers only need the basics to get started with a functional B2B email marketing program for their organization. Based on our experience…



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Are Lead Sources the Trick (not Treat) to Your Halloween? 

I can’t seem to track our marketing lead sources once I hand them over to sales. I don’t know if our marketing leads result in closed-won business in the CRM. How do we maintain lead sources throughout time in the CRM?  What is best practice when it comes to lead source attribution and reporting?   Do any of these…



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